How to Devise Strategies of Your Products for Future Growth?

When you define your product strategy in the future, one key preparation is to classify each product nature in terms of product and market types. Usually 4 different types according to Ansoff Matrix are called (by Box name below):

BOX A (Market Penetration) - it targets for existing product and market.

BOX B (Market Development) - it targets for existing product but new market.

BOX C (Product Development) - it targets for new product but existing market.

BOX D (Diversification) - it targets for new product and market.

We pick one Hong Kong popular food brand as an example and could we kindly ask you to fill in the below survey to which product belonging each of the Box category? We will talk more about this topic next week.

Link: https://goo.gl/forms/zQqGgdTwQsuUOZ0x1

Thank you very much for reading our articles, do you find other points that are missed here? We would love to hear your views on this topic.

Source(s): www.mindtools.com